“THE HEIST” // NBA
In-Season Tournament Campaign, 2023
30 teams.
Single-elimination knockout rounds.
Final four in Sin City.
We kicked off the first-ever NBA In-Season Tournament with three heist-style films starring Michael Imperioli,
plus a few familiar faces. With the first-ever NBA Cup on the line, players will do just about anything to get their hands on it.
But the only way to hit the jackpot is to play…and win.
“THE HEIST” LONG-FORM LAUNCH
AGENCY // Translation
ART DIRECTOR // Jen Wang
COPYWRITER // Deirdre Hering and MK Holladay
CREATIVE DIRECTORS // Mina Mikhael and Steve Horn
:30 QUARTERFINALS FILM
:30 CHAMPIONSHIP FILM
