GREEN CARD // AMEX
Digital Brand Campaign, 2019
American Express wanted to lose its reputation as a brand for the '“privileged” few.
So we re-launched their iconic Green Card, showing that the perks of membership are best enjoyed with others.
“DESTINATION WEDDING” BRAND :15
“FRIES” BRAND :15
AGENCY // dentsu mcgarrybowen
ART DIRECTOR // Jen Wang
COPYWRITER // Deirdre Hering
EXECUTIVE CREATIVE DIRECTOR // Julie Scelzo
“CONNECTIONS” BRAND :15
“PRE-CHECK” BRAND :15
